Alexandra Kavelich

Alexandra Kavelich, a BSU International Journalism graduate, has carved a significant path in marketing and PR, notably as Head of PR & Events at SOFTSWISS. Her journey, enriched by over five years as a TV correspondent and presenter, combines media, marketing, and PR expertise.

Before SOFTSWISS, Alexandra evolved professionally through roles like Marketing Specialist, Event Manager Assistant, and Special Correspondent/TV Presenter. Her time at the ‘TV News Agency’ honed her skills in team management and initiative, paving her way into the IT/iGaming Industry, where she began as a Content Manager, advancing to key positions at BGaming and SOFTSWISS.

At BGaming, Alexandra developed a PR system from scratch, enhancing the brand’s recognition. Her transition to SOFTSWISS marked a new chapter of growth and innovation. Leading at SOFTSWISS, her team grew significantly, reflecting in their successful campaigns. Notable achievements include a 104% increase in LinkedIn followers, a 66.5% rise in media mentions, and securing ten international awards for SOFTSWISS in 2023. Her team also organised 22 global shows, expanding SOFTSWISS’s presence in Latin America and Asia.

Alexandra’s approach to leadership is data-driven, focusing on strategic thinking and team collaboration, establishing her as a visionary leader in her field.