Francisco Serafini

Fransisco Serafini, a Copywriter & Content Manager at SOFTSWISS, is a multilingual professional with a solid background in marketing and an innate passion for crafting compelling narratives. Armed with a Bachelor’s Degree in Sports Marketing from Universidad de Tres de Febrero and a Master’s in Creative Writing from Escuela del Arte Europea, Francisco seamlessly blends strategic acumen with artistic finesse in his work.

Before his tenure at SOFTSWISS, Fransisco held a pivotal role as the LatAm Marketing Coordinator at SHIMANO, where he intricately devised and executed tailored marketing strategies for the Latin American market. Since his arrival at SOFTSWISS, Fransisco has achieved remarkable milestones, notably orchestrating the highly acclaimed launch of the Brazilian iGaming Market Report 2023, setting unprecedented benchmarks and capturing industry-wide attention.

Fransisco’s professional journey spans continents, including North, Central, and South America, Africa, Oceania, Asia, and Europe. This extensive global exposure has honed his expertise in understanding diverse markets and consumer behaviours. This invaluable insight enables Francisco to expertly craft culturally relevant content that resonates deeply with diverse audiences.