Alexander Kamenetskyi
Head of Sportsbook
Time with SOFTSWISS: 2020 – Present
Alexander Kamenetskyi, who joined SOFTSWISS in May 2020 as Sportsbook Product Owner and became Head of Sportsbook by July 2022, has significantly influenced the company’s sports betting division. His journey reflects remarkable innovation and leadership in this new venture for SOFTSWISS.
Educated in Computer Networks and Systems at the National Technical University of Ukraine and Clinical Psychology at the Kyiv Institute of Modern Psychology and Psychotherapy, Alexander combines technological and psychological expertise in his approach to product development and team leadership.
Before SOFTSWISS, he excelled in the gambling and sports betting industry, notably at Aspira Ltd. as Chief Business Development Officer and at Betinvest. His roles focused on strategic product development, big data in sports technology, project management, and market analysis.
As Head of SOFTSWISS Sportsbook, Alexander has transformed it into a comprehensive, independent sports betting software platform, specifically for online bookmaker business operators. His partnerships with Betradar, Oddin.gg, and BetConstruct have enhanced the platform with innovative features and competitive odds. Alexander’s leadership has introduced unique bonus elements and fostered cross-product integration, enriching the platform’s offerings and boosting player engagement.
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
Leadership in Sportsbook Innovation
Strategic Business Development
Big Data Analysis and Application
Team Building and Management
Market Expansion and Growth Strategy
Product and Brand Development
